Facebook is a weird and wonderful social media that, if used properly, can fulfill just about any need. Although the primary way to use Facebook is to find your friends and stay in touch with them or make new friends online, there is more to this social media. You can expand your business, play games, join a community, seek answers, find jobs, start digital marketing, and even sell your product on Facebook Marketplace.
Each of these activities on Facebook is a world of its own and can be explored in depth. Here, we will explore Facebook Marketplace and answer the burning question in everybody’s mind – how can we get more views on the marketplace for free?
But before we answer this question, let’s summarize what this place is and how to get your products listed here.
Table of Contents
- Table of Contents
- What is Facebook Marketplace?
- How to sell products on Facebook Marketplace?
- What are the pros and cons of Facebook Marketplace?
- How To Get More Views On Facebook Marketplace For Free?
- 1. Upload a Clear Image
- 2. Write a Clear Product Title
- 3. Create an optimized product description
- 4. Listing Tags
- 5. Appropriate pricing
- 6. Honorable Mention – Cross-listing in multiple marketplaces.
- The Conclusion
What is Facebook Marketplace?
In Layman’s terms, Facebook Marketplace is a section of Facebook where you can buy and sell products locally. You can specify your location, range, and categories you want to see and contact the buyer. The process of purchasing the product is simple and is good enough for many people.
It would not be a lie to call Facebook Marketplace a social media version of Craigslist. People use Facebook Marketplace and Craigslist to buy and sell locally.
As we mentioned, buying from Facebook Marketplace is simple enough – but what is the buying process?
How to sell products on Facebook Marketplace?
Listing your products on Facebook Marketplace is not all that complicated. You can follow the process below to get your product listed on Facebook Marketplace and start selling.
- Step 1: Click on the Marketplace menu on the left side of your newsfeed
- Step 2: Click on “Create New Listing” and go to “Item for sale“
- Step 3: Add Photos of your items
- Step 4: Enter your product description and specify your price.
- Step 5: Click on “next.” If this button is gray, ensure your information meets the specifications.
- Step 6: Click on “Publish” to get your product listed.
Side note* If your product is seen as “free,” you can type “0” in the price. Unless you have a good reason – say a promotion event- we do not recommend listing the price as “Free.”
What are the pros and cons of Facebook Marketplace?
Now that you know how to list our products for sale on Facebook Marketplace, you should know a bit about the good and bad sides of Facebook Marketplace.
Facebook Marketplace is just another type of market; naturally, there are both positive and negative sides. So what are they?
Pros of Facebook Marketplace
The biggest benefit of Facebook Marketplace is its convenience and the lack of hidden charges for both sellers and buyers. As a seller, you can list your product at your convenience, and visitors will see it as long as you do it well. You can directly meet up with the potential buyers and negotiate. The same can be said for potential buyers as well. Some of the pros of Facebook Marketing are:
- Easy and simple access
- Area-specific suggestions
- No Hidden Fee
- User Focused
Cons of Facebook Marketplace
You can easily guess some of the biggest cons of the Facebook marketplace from the positive aspect – lack of security. Facebook marketplace places don’t guarantee the quality or authenticity of any products listed, along with the identity of the parties involved.
As such, some of the biggest cons of the Facebook Marketplace are:
- Unsafe Meetups
- Lack of product quality assurance
- Lack of digital store
- The difficulty of recognition for genuine business
How To Get More Views On Facebook Marketplace For Free?
By this point, you have the general gist of how the Facebook Marketplace is, along with the good and bad sides of this corner of Facebook. The question remains, “If you are a genuine seller, how To Get More Views On Facebook Marketplace For Free?“
Recognizing your product is among the cons of this marketplace, and it is even harder if you want to do it without any selling fees. However, you can use a few techniques to increase the odds of your product getting better views without spending a single coin.
Where are they?
1. Upload a Clear Image
The first thing people see on Facebook Marketplace is the images of your product. As such, you must put effort into the photography of your product. Although there is the product description, which we will get to in a while, images still are a top priority. Along with the product’s high-quality image, you can add some typography to summarize the product.
This is because, with a clear image, the marketplace algorithm can scam the image better and recommend it to people searching for similar products.
2. Write a Clear Product Title
This one is simple – if you make mistakes in your title, your product will not be shown to the people seeking it. Rather, it will be shown to people with no interest in it and get lower views.
Facebook Marketplace is, after all, a form of social media marketing, and it is important that marketing titles need to be clear and precise to convey their intention. Create an accurate, optimized title for your product so that the marketplace algorithm will recommend your product to potential buyers who seek it.
3. Create an optimized product description
When you sell items online, an accurate product description is a must. In your product description, explain what your product does and what it is meant to do. The potential buyer should know what your product is from the product description.
At the same time, you should also ensure that your product description is not unnecessarily long. People do not like reading long descriptions, especially if they are looking at product descriptions. So keep them precise but fill them with accurate information if you want to get more views on your marketplace.
4. Listing Tags
Tags are mechanisms that help the marketplace algorithm find your product and show it to appropriate viewers. Therefore, you must include them in your product descriptions. Your product tag can be anything from the color, shape, size, category, and state of your product.
Viewers will find your product easily using the appropriate tags, especially specific filters.
5. Appropriate pricing
Remember when we said not to list your product under the “Free” price range? Well, there is a good reason behind that. People generally do not trust purchasing online. Even though many people use online ordering, there is always a speck of skepticism. Using random or inappropriate prices for your product is a great way to boost this skepticism and create doubt within your customers.
However, people have more trust in appropriately priced products. For instance, a new bike and a used car might be priced similarly. However, if the roles are reversed, people will doubt your products and skip them. The same can be said for “Free” listings on the marketplace. The only people who view free listings are the ones who are extremely bored.
6. Honorable Mention – Cross-listing in multiple marketplaces.
This one is an honorable mention because while it is technically free, this activity is not limited to Facebook Marketplace. The cross-listing gist is simple – you list the same products in marketplaces outside Facebook and direct them back to your Facebook Marketplace page.
It will not cost any money if you list your product in a free marketplace. However, since this is technically done outside Facebook, it is only an honorable mention.
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The process to get views on Facebook Marketplace is rather simple. All you need to do is use the correct tags and represent your product well. Appropriate titles, tags, and images are more than just suggestions; they are requirements for good views.
We hope you found this interesting and helpful. And as always, thank you for reading till the end!
Q: How do I get my items on the Marketplace on Facebook?
A: To get your products on Facebook Marketplace, attach an image, write your product description and add items on the marketplace menu from your news feed.
Q: How much does it cost to sell items on Facebook Marketplace?
A: You can sell items on Facebook Marketplace for the appropriate price range for your specific product to get more attention or even just for free.
Q: What sells fast on Facebook Marketplace?
A: As long as you describe your product well with an appropriate description and good image, you can sell anything on Facebook. However, children’s clothes, small furniture, and electronics sell better than others on the marketplace.